Live in Bondi where Life is Better!

Live in Bondi where Life is Better!

This slogan and its accompanying graphic is actually quite old. The 1930 Bondi Publicity League was formed by a group of Bondi Beach Real Estate Agents. The Great Depression hit the area hard; and each Saturday, members of the Bondi Publicity League would decorate their cars, trucks and bikes and tour the western suburbs of Sydney handing out leaflets and talking up the value of living in Bondi. They sponsored surf carnivals, free theatre in the Pavilion … and Saturdays and Sundays were devoted to rental bargains to be had in the area!

The red circle at the centre of the graphic is a reference to the Bondi Tram and the symbol that was used to represent the Bondi Line.

For Live in Bondi where Life is Better! merchandise go HERE.